Saturday, May 23, 2020
Volere, which translates principally to the English to want, is, much like its English counterpart, a rather essential verb. You use it to express will, expectation, resolve, demand, command, and wish. It is irregular, so it does not follow the regular -ere verb ending pattern. Used as a transitive verb, volere takes a direct object or a complemento oggetto diretto, and, in compound tenses, the auxiliary verb avere: Voglio un libro da leggere. I want a book to read.Voglio il vestito che ho visto ieri. I want the dress I saw yesterday.Il verbo volere vuole lausiliare avere. The verb volere wants the auxiliary avere. Modal: Transitive or Intransitive But volere is also one of the triumvirate of Italian modal verbs, or verbi servili, aiding in the expression of other verbs and used to express the will to do something, so it can be followed directly by another verb (also a complemento oggetto): voglio leggere, voglio ballare, voglio andare in Italia. When its used as such, volere takes the auxiliary required by the verb it is serving. For example, if you coupleÃ volere withÃ andare, which is an intransitive verb that takesÃ essere, in the compound tensesÃ volere takesÃ essere: Sono voluta andare a casa (I wanted to go home). If what we are wanting to do is mangiare, which is transitive and takesÃ avere,Ã volere, in that case, takesÃ avere: Ho voluto mangiare (I wanted to eat). Remember your ground rules forÃ choosing the right auxiliary: sometimes it is a case-by-case choice, depending on the sentence and the use of the verb. If you useÃ volere with a reflexive or reciprocal verb, it takesÃ essere. Volere With Che Volere also can be used to express wish in the subjunctive with che: Voglio che tu mi dica la veritÃ . I want you to tell me the truth.Vuoi che andiamo? Do you us to go?Non voglio che venga qui. I dont want him to come here. Vorrei The softer, less demanding expression of volere is the conditional I would like, which can be used in all the same ways as its English counterpart (but note the tense of the subordinate with che): Vorrei un po dacqua. I would like a bit of water.Vorrei mangiare qualcosa. I would like to eat something.Vorrei che tu mi dicessi la veritÃ . I would like for you to tell me the truth. Modal With Pronouns When volere is used as a modal verb, in constructions with direct and indirect object pronouns andÃ combined pronouns, the pronouns can go before either verb or attached to the infinitive thatÃ volere is supporting:Ã Volete aiutarmiÃ orÃ mi volete aiutare;Ã lo voglio prendereÃ orÃ voglio prenderlo; glielo volete dareÃ orÃ volete darglielo. Ci Vuole, Ci Vogliono Volerci pronominal and impersonal, with essere, means it takes or it necessitates, as in require, particularly in time or money but also other things. For example: Ci vuole unora per andare a Roma. It takes an hour to go to Rome.Ci vogliono tre uova per fare gli gnocchi. It takes three eggs to make gnocchi.Ci vogliono 1,000 euro per andare in America. It takes 1,000 euros to go to America.Ci vuole forza e coraggio nella vita. Life takes strength and courage. You only conjugate in the third person singular or plural according to what is necessitated. You can use that construction quasi-reflexively with reflexive pronouns if the necessity is personal rather than impersonal. For example, Alla mia amica Lucia (le) ci vogliono due ore per lavarsi i capelli. It takes my friend Lucia two hours to wash her hair.A noi ci vuole un chilo di pasta a pranzo. It takes us a kilo of pasta for lunch.A Marco gli ci sono voluti due giorni per arrivare. It took Marco two days to get here. Volere Dire With dire, volere means to mean or to mean to say. Che vuoi dire? What do you mean/what are you saying?Cosa vuol dire questa parola in francese? What does this word in French mean?Queste parole non vogliono dire niente. These words dont mean anything. Volere Bene The term volere bene is used to express love of many kinds, romantic and non-romantic. It means to love someone, to care about someone, to wish them well. You use it with friends, family, pets, and also someone you are in love with, though with that person you also use amare: Ti amo! (You can use amare with other people, too, but be careful to not say ti amo to someone who might misunderstand your affection.) Volere bene is transitive, but it can be used reciprocally, with essere. The tables below include examples ofÃ volere in transitive, reflexive, and reciprocal uses; modal and not. Indicativo Presente: Present Indicative An irregular presente. Io voglio Io mi voglio riposare. I want to rest. Tu vuoi Vuoi una pizza? Do you want a pizza? Lui, lei, Lei vuole Luca vuole bene a Pia. Luca loves Pia. Noi vogliamo Noi vogliamo sposarci. We want to get married/marry. Voi volete Volete del vino? Do you want some wine? Loro, Loro vogliono Vogliono mangiare. They want to eat. Indicativo Passato Prossimo: Present Perfect Indicative A regular passato prossimo, made of the present of the auxiliary and the participio passato, voluto (regular). In the passato prossimo the act of volere (like that of the other modal verbs) has ended and reached an outcome, one way or the other, almost with insistence: if you wanted to eat, you got food; if you wanted a car, you got it. Io ho voluto/sono voluto/a Mi sono voluta riposare un attimo. I wanted to rest for a moment. Tu hai voluto/sei voluto/a Hai voluto anche una pizza? You wanted a pizza, too? Lui, lei, Lei ha voluto/Ã ¨ voluto/a Luca ha voluto bene a Pia per molto tempo. Luca loved Pia for a long time. Noi abbiamo voluto/siamo voluti/e Ci siamo voluti sposare e ci siamo sposati. We wanted to get married and we did. Voi avete voluto/siete voluti/e Avete voluto del buon vino, vedo. You wanted some good wine, I see. Loro, Loro hanno voluto/sono voluti/e Hanno voluto mangiare subito. They wanted to eat immediately. Indicativo Imperfetto: Imperfect Indicative A regular imperfetto. In this imperfect tense, the wanting may or may not have resolved (like with other modal verbs). Io volevo Volevo riposarmi ma c'Ã ¨ troppo rumore. I wanted to rest but there is too much noise. Tu volevi Non sapevo che volevi una pizza. I didn't know you wanted ta pizza. Lui, lei, Lei voleva Luca voleva bene a Pia, ma l'ha lasciata. Luca loved Pia, but he left her. Noi volevamo Noi volevamo sposarci, poi abbiamo cambiato idea. We wanted to marry, but then we changed our minds. Voi volevate Volevate del vino? Did you want some wine? Loro, Loro volevano Quei signori volevano mangiare. Those gentlemen wanted to eat. Indicativo Passato Remoto: Indicative Remote Past An irregular passato remoto. Here also volere is resolute and has led to its outcome. Io volli Quel giorno volli riposarmi e mi addormentai. That day I wanted to rest and I fell asleep. Tu volesti Volesti una pizza e la mangiasti tutta. You wanted a pizza and you ate it all. Lui, lei, Lei volle Luca volle bene a Pia fino al suo ultimo giorno. Luca loved Pia to his very last day. Noi volemmo Volemmo sposarci a primavera. We wanted to marry in spring. Voi voleste Voleste del vino e ve lo portarono. You wanted some wine and they brought it. Loro, Loro vollero Vollero mangiare fuori. They wanted to eat outside. Indicativo Trapassato Prossimo: Indicative Past Perfect A regular trapassato prossimo, made of the imperfetto of the auxiary and the past participle, voluto. Io avevo voluto/eri voluto/a Mi ero voluta riposare e dunque mi ero appena svegliata. I had wanted to rest, so I had just woken up. Tu avevi voluto/eri voluto/a Avevi voluto una pizza ed eri pieno. You had wanted a pizza and you were full. Lui, lei, Lei aveva voluto/era voluto/a Luca aveva voluto molto bene a Pia prima di conoscere Lucia. Luca had loved Pia very much before meeting Lucia. Noi avevamo voluto/eravamo voluti/e Avevamo voluto sposarci in chiesa e mio padre non era stato contento. We had wanted to marry in the church and my father had not been happy. Voi avevate voluto/eravate voluti/e Avevate voluto molto vino ed eravate un po' allegri. You had wanted a lot of wine, and you were tipsy. Loro avevano voluto/erano voluti/e Avevano voluto mangiare molto e il tavolo era pieno di piatti. They had wanted to eat a lot and the table was full of plates. Indicativo Trapassato Remoto: Indicative Preterite Perfect A regular trapassato remoto. A very remote literary storytelling tense made of the passato remoto of the auxiliary and the past participle. Unlikely construction with a modal verb. Io ebbi voluto/fui voluto/a Appena che mi fui voluta riposare, mi portarono in camera. As soon as I had wanted to rest, they took me to the room. Tu avesti voluto/fosti voluto/a Appena avesti voluto la pizza, te la portarono. As soon as you had wanted the pizza, they brought it. Lui, lei, Lei ebbe voluto/fu voluto/a Dopo che Luca ebbe voluto bene a Pia tutta la vita, si sposarono. After Luca had loved Pia all his life, they married. Noi avemmo voluto/fummo voluti/e Dopo che ci fummo voluti sposare, ci lasciammo. After that we had wanted to marry, we left each other. Voi aveste voluto/foste voluti/e Appena che aveste voluto tutto quel vino, arrivarono i musicisti e ballammo tutta la notte. As soon as you had wanted all that wine, the musicians arrived and we danced all night. Loro, Loro ebbero voluto/furono voluti/e Dopo che ebbero voluto mangiare, si riposarono. After they had wanted to eat, they rested. Indicativo Futuro Semplice: Simple Future Indicative An irregular futuro semplice. Io vorrÃ ² Dopo il viaggio vorrÃ ² riposarmi. After the trip I will want to rest. Tu vorrai Vorrai una pizza dopo? Will you want a pizza later? Lui, lei, Lei vorrÃ Luca vorrÃ sempre bene a Pia. Luca will always love Pia. Noi vorremo Prima o poi vorremo sposarci. Sooner or later we will want to get married. Voi vorrete Vorrete del vino rosso con la pasta? Will you want some red wine with your pasta? Loro vorranno Dopo il viaggio vorranno mangiare. After the trip they will want to eat. Indicativo Futuro Anteriore: Indicative Future Perfect A regular futuro anteriore, made of the simple future of the auxiliary and the past participle, voluto. Io avrÃ ² voluto/sarÃ ² voluto/a Immagino che mi sarÃ ² voluta riposare I imagine that I will have wanted to rest. Tu avrai voluto/sarai voluto/a Dopo che avrai voluto anche la pizza sarai come una botte! After you will have wanted pizza, too, you will be like a barrel! Lui, lei, Lei avrÃ voluto/sarÃ voluto/a L'anno prossimo Luca avrÃ voluto bene a Pia per dieci anni. Next year, Luca will have loved Pia for ten years. Noi avremo voluto/saremo voluti/e Dopo che ci saremo voluti sposare, andremo a fare un epico viaggio di nozze. After we will have wanted to marry, we will go on an epic honeymoon. Voi avrete voluto/sarete voluti/e Avrete voluto del vino, immagino. I imagine that you will have wanted some wine. Loro, Loro avranno voluto/saranno voluti/e Avranno voluto mangiare dopo il viaggio. They surely will have wanted to eat after the trip. Congiuntivo Presente: Present Subjunctive An irregular present subjunctive. Che io voglia Credo che mi voglia riposare. I think I want to rest. Che tu voglia Spero che tu voglia una pizza. I hope you want a pizza. Che lui, lei, Lei voglia Penso che Luca voglia bene a Pia. I think that Luca loves Pia. Che noi vogliamo Credo che ci vogliamo sposare. I think we want to marry. Che voi vogliate Spero che vogliate del vino! I hope you want some wine! Che loro, Loro vogliano Penso che vogliano mangiare. I think they want to eat. Congiuntivo Passato: Present Perfect Subjunctive A regular congiuntivo passato, made of the present subjunctive of the auxiliary and the past participle, voluto. Again, the wanting has reached a resolution. Che io abbia voluto/sia voluto/a Nonostante mi sia voluta riposare, non ho dormito. Though I wanted to rest, I didn't sleep. Che tu abbia voluto/sia voluto/a Nonostante tu abbia voluto la pizza, non l'hai mangiata. Though you wanted the pizza, you didn't eat it. Che lui, lei, Lei abbia voluto/sia voluto/a Penso che Luca abbia voluto bene a Pia tutta la vita. I think that Luca has loved Pia all his life. Che noi abbiamo voluto/siamo voluti/e Sono felice che ci siamo voluti sposare. I am happy that we wanted to get married. Che voi abbiate voluto/siate voluti/e Sono felice che abbiate voluto del vino. I am happy that you wanted some wine. Che loro, Loro abbiano voluto/siano voluti/e Sono felice che abbiano voluto mangiare. I am happy that they wanted to eat. Congiuntivo Imperfetto: Imperfect Subjunctive A regular congiuntivo imperfetto. Che io volessi Pensavo che mi volessi riposare, ma non sono stanca. I thought I wanted to rest but I am not tired. Che tu volessi Pensavo che tu volessi una pizza. I thought you wanted a pizza. Che lui, lei, Lei volesse Credevo che Luca volesse bene a Pia. I thought the Luca loved Pia. Che noi volessimo Speravo che ci volessimo sposare. I hoped that we wanted to get married. Che voi voleste Speravo che voleste del vino: l'ho aperto! I hoped that you wanted some wine: I opened it! Che loro, Loro volessero Speravo che volessero mangiare: ho cucinato molto. I hoped that they wanted to eat: I cooked a lot. Congiuntivo Trapassato: Past Perfect Subjunctive A regular congiuntivo trapassato, made of the imperfetto congiuntivo of the auxiliary and the past participle. Che io avessi voluto/fossi voluto/a Sperava che mi fossi voluta riposare. He hoped that I had wanted to rest. Che tu avessi voluto/fossi voluto/a Vorrei che tu avessi voluto una pizza. I wish that you had wanted a pizza. Che lui, lei, Lei avesse voluto/fosse voluto/a Vorrei che Luca avesse voluto bene a Pia. I wish that Luca had loved Pia. Che noi avessimo voluto/fossimo voluti/e Speravo che ci fossimo voluti sposare. I hoped that we had wanted to get married. Che voi aveste voluto/foste voluti/e Pensavo che avreste voluto del vino. I thought you would have wanted some wine. Che loro, Loro avessero voluto/fossero voluti/e Pensavo che avessero voluto mangiare. I thought they would have wanted to eat. Condizionale Presente: Present Conditional An irregular condizionale presente. Io vorrei Vorrei riposarmi. I would like to rest. Tu vorresti Vorresti una pizza? Would you like a pizza? Lui, lei, Lei vorrebbe Luca vorrebbe piÃ ¹ bene a Pia se lei lo trattasse bene. Luca would love Pia more if she treated him well. Noi vorremmo Noi vorremmo sposarci a marzo. We would like to get married in March. Voi vorreste Vorreste del vino? Would you like some wine. Loro vorrebbero I signori vorrebbero mangiare. The gentlemen would like to eat. Condizionale Passato: Perfect Conditional A regular condizionale passato, made of the present conditional of the auxiliary and the past participle. Io avrei voluto/sarei voluto/a Mi sarei voluta riposare. I would have liked to rest. Tu avresti voluto/saresti voluto/a Tu avresti voluto una pizza se ci fosse stata? Would you have liked a pizza had there been one? Lui, lei, Lei avrebbe voluto/sarebbe voluto/a Luca avrebbe voluto bene a Pia malgrado tutto. Luca would have loved Pia regardless. Noi avremmo voluto/saremmo voluti/e Noi ci saremmo voluti sposare a marzo, ma ci sposeremo a ottobre. We would have liked to marry in March but we will get married in October. Voi avreste voluto/sareste voluti/a Avreste voluto del vino bianco, se ne avessero avuto? Would you have liked some white wine, if they had had some? Loro, Loro avrebbero voluto/sarebbero voluti/e Avrebbero voluto mangiare prima. They would have liked to eat earlier. Imperativo: Imperative An irregular imperativo. Tu vogli Voglimi bene! Love me! Lui, lei, Lei voglia Vogliatele bene! Love her! Noi vogliamo Vogliamole bene! Let's love her! Voi vogliate Vogliatele bene! Love her! Vogliano vogliano Le vogliano bene! May they love her! Infinito Presente Passato: Present Past Infinitive Remember that the infinitive in Italian is often used as a noun. Volere 1. Volere Ã ¨ potere. 2. Lina si fa benvolere. 3. Non si puÃ ² volere di piÃ ¹ dalla vita. 1. Will is power. 2. Lina makes herself well liked. 3. One cannot want more from life. Volersi 2. Non bisogna volersi male. 2. One must not dislike one another. Avere voluto 1. Sono contenta di avere voluto vedere il film. 2. Averti voluto bene mi ha dato motivo di vivere. 1. I am happy to have wanted to see the movie. 2. Having loved you gave me a reason to live. Essersi voluto/a/i/e 1. Essermi voluta laureare Ã ¨ segno del mio impegno. 2. Essersi voluti bene Ã ¨ bello. 1. Having wanted to get my degree is sign of my commitment. 2. It is nice to have loved each other. Participio Presente Passato: Present Past Participle The present participle volente, meaning willing, is used as an adjective. In addition to its auxiliary duties, the past participle voluto is also used as an adjective. Volente Volente o nolente, vieni alla festa. Willing or unwilling, you are coming to the party. Voluto/a/i/e 1. Il male voluto torna a nuocere. 2. Mi sono sentita ben voluta. 1. The ill-will wished comes back to harm. 2. I felt welcome/well accepted. Gerundio Presente Passato: Present Past Gerund Remember the functions of the important gerundio mood. Volendo Volendo salutare Grazia, sono andata a casa sua. Wanting to say hello to Grazia, I went to her house. Avendo voluto Avendo voluto salutare Grazia, sono andata a casa sua. Having wanted to say hello to Grazia, I went to her house. Essendo voluto/a/i/e Essendosi voluti salutare, si sono incontrati al bar. Having wanted to say hello to each other, they met at the bar.
Tuesday, May 12, 2020
In 1862, Abraham Lincoln stated, Ã¢â¬Å"In giving freedom to the slave, we assure freedom to the free.Ã¢â¬ This freedom would take form in the lack of guilt and blame for the mistreatment of others. But, what if the already free masters and slave owners are not burdened with guilt and do not care for or recognize the mistreatment they lavish? The freedom of slaves was a cause fought for many decades, and was finally resolved with the passing of the 13th amendment in 1865. This technicality of freedom symbolized a new beginning and the start of the African American citizenship in the United States. But, it is established that the word Ã¢â¬Å"freeÃ¢â¬ does not necessarily correlate with successful or equal. The aftermath of slavery can be viewed in some instances to be just as harsh as slavery itself. Therefore, the question arises; how free is free? Life as a slave was arduous and merciless. Though some masters were more kind than others and welcomed their slaves either into their families or developed friendship, slavery in the United States, according to a slave named David Walker, was like no other (181, A PeopleÃ¢â¬â¢s History of the United States). To many slave owners, their slaves were not considered to be human; thus eliminating any potential pity or empathy for the harsh conditions slaves were subjected to. The slaves on the other hand, more often than not, followed these orders and submitted to the harsh conditions even though they outnumbered white men entirely. In Been in the Storm soShow MoreRelatedAbraham Lincoln : An Influential President1572 Words Ã |Ã 7 PagesAbraham Lincoln: An Influential President When you hear the name Abraham Lincoln, what is the first thing that comes to your mind? Do you think of a tall, slender man with an enormous top hat? Do you think of his devotion to the abolition of slavery? 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Wednesday, May 6, 2020
ARTICLE REVIEW AND CRITIQUE: Ã¢â¬Å"Efficiency of Brand Placement in an International Film- Effects of Exposure in a Local ContextÃ¢â¬ Slim Khalbous and Merium Maazoul Journal of Creative Communications, Volume 5, Issue 1 (March 2010), p. 23-46 SYNOPSIS Product and brand placement arouses a particular interest at the announcers. However the massive use of brands in international programs incites us to wonder about the effect of the local socio-cultural context on the efficiency of this creative technique. We will write a custom essay sample on Statistical Literature Review and Critique of Empirical Article or any similar topic only for you Order Now This research presents, first an explanatory abstract frame of the influence of the local context variables and the variables of programming on the recall of the placement; and second an empirical validation realized in two phases. First of all, a qualitative analysis of contents by experts; then a quantitative study by experimentation realized with 150 individuals. The results show that, globally the effect of the local context on the memorization of the placement is direct and that the recall of the placed brands depends on attitudes towards the spoken language, on social interactions and some characteristics of the audience. KEYWORDS Brand placement, recall, programming, context, exposing language, social interactions The empirical application was done by showing a James Bond film that had several product placements in a part of North Africa called Tunisia; an area where a lot of international films are consumed. The study wanted to explore the Ã¢â¬Å"effect of the specific context related to the international film on the effectiveness of the placement in terms of memorization. In order to do this, the research had to go through three stages: (1) a state of the art, which generated some of the research propositions (2) a qualitative phase, to choose and analyze the international film, and (3) a quantitative phase, which would measure the impact of exposure in the effectiveness of placement in the film. Attitudes toward Language Effect Foreign language can improve the advertising effectiveness for a product because a foreign language attracts attention, creates a positive attitude, and is more memorable, which can be explained by HelferÃ¢â¬â¢s theory of mbiguity. A study done by Khalbous and Maazaul in 2007 proved that the Ã¢â¬Å"attitude toward advertising is positive when the audience prefers watching the programs in French and commercials in Arabic. Ã¢â¬ Social interactions also play a huge role in product memorization and attitudes because people will remember what they were saying or doing with others while watching television or film. Individual Variables Effect Gender and the area of residence are two variables on the effectiveness of product placement. American, French, and Austrian men are more likely to accept a product seen in films than women according to studies. However, another study showed that women have more positive attitudes towards placement. Ã¢â¬Å"On the other hand, women would be emotionally more touched than men, by the stimuli which surrounds them, especially television programs to which they are exposed (Schwartz et al. 1980). Ã¢â¬ The area of residence is the other factor. The wealthier areas are more likely to be less favorable towards product placement because they are exposed to it more, and have become bored with the predictability of it. According to the study of Hall (2004), the percentage of consumers who said they would try a product if they saw it in a film is 53 percent in Mexico, 49 percent in Singapore, 35 percent in India, and only 26 percent in the USA and 8 percent in France. Ã¢â¬ The Effect of Specific Context Related to the Program The appreciation of an international film, and the intensi ty of the emotions generated by the film were the two aspects being studied in this area of research. Most of the interest was about the impact of the characteristics of the film and how they affect the audienceÃ¢â¬â¢s cognitive reactions. Program Liking Effect Although there was no link found between the filmÃ¢â¬â¢s likability and the memory of product placement in a study conducted in 1994 by Karrh, there was evidence of a link found in 2000. In that study, Blonde Roozen (2007) found evidence of people being more likely to remember a product placed in a film they liked. International Placement and Tunisian Local Context The empirical validation of the conceptual framework was conducted in two stages: the qualitative analysis to select and qualify the selected film (the visual content analysis by experts), and then (2) a quantitative study which determined the impact of the contextual variables on the effectiveness of the placement of products in the film (the experiment). Selection and Analysis of Placements in an International Film: Qualitative Stage Choice of International Film James Bond- Tomorrow Never Dies (1997) was the film chosen by a board of four experts for three reasons: itÃ¢â¬â¢s known for use of product placement, because the film was not created to pertain to a certain audience, and because the old exit date of the film eliminates short and medium term memorization. Quantitative Experimentation of the Selected Film The main focus was to test the effects of the exposure on the efficiency of placement, while controlling the external variables. Model and Hypothesis of Measurement In order to test the relationship between the variables, two things were necessary: firstly, to propose measurements of conceptual framework, and secondly, to form the hypothesis of research to be studied quantitatively. Measurement and Experimental Design The sample used in this study was composed of 150 undergraduate students whose average age ranged between 20 and 22 years old. In order to minimize sampling confound, the students were from different areas and levels of study, different income levels, and were from three different universities, each in different cities in the country. Type of Recalled Placements: Qualitative Analysis of Frequencies According to Table 2, the frequencies of recall of the product placements show that BMW stands out more than the others because it is the only audio-visual placement in the film. It was also repeated several times. Next is Ericsson, whose high scores are due to the familiarity of the brand to Tunisians. The scores may be high for Ericsson, but its rate of recall is low because of its very subtle placement in the film. According to Khalbous and Maazaul, Ã¢â¬Å"the qualitative analysis showed that the high scores of recall were obtained for the audio-visual placements, integrated in the scenario of film, where the brand is presented in a very visible way, accompanied by several integrated and prominent recalls of placement. These results agree results agree with the conclusions of LehuÃ¢â¬â¢s study (2005), according to which the traditional criteria of the placement does not systematically guarantee the success of a placement, by enhancing the recall of the brand. It is thus necessary to consider a global approach integrating the various creative techniques of placement. Ã¢â¬ Three Things I Liked First of all, the topic was interesting to me because I can relate my own experiences to it. For instance, I have seen a few James Bond movies, and what I love mostly about them is the cars. When I think of James Bond, I think of an Aston Martin V12 Vanquish, a dream car of mine only because of the film James Bond 007- Die Another Day. Obviously, the product placement caught my attention, like it did to most of the sample of college students in Africa that were being studied, and was memorable to me, since IÃ¢â¬â¢m still talking about it today, even though I saw the film about 5 years ago. Another thing I liked was the study about audio-visual seeming to make the biggest impact on product memorization. I agree with this conclusion because while searching for a movie clip online of my favorite moment of the James Bond 007 Aston Martin V12 Vanquish, I stumbled onto the wrong clip. I didnÃ¢â¬â¢t even remember the part when James BondÃ¢â¬â¢s assistant introduces him to the Vanquish. Based upon research done, the article tells me why: because there was no sound to go along with it. The only part of the movie (or actually, the car) I remember was a very noisy moment full of engine revs and tire squeals. I also liked the study they did on emotion influencing memory, and agree with it also. I can remember when I saw the James Bond movie at the theater, and the feeling I had while watching James Bond drive the Aston Martin on a sheet of ice during a high-speed chase. I was scared, nervous, excited, and my adrenaline was pumping. Immediately after the scene, I turned to my boyfriend and asked Ã¢â¬Å"What kind of car was that? Ã¢â¬ because I knew it belonged on my dream list. To this day, when someone asks me what my dream car is, I say Ã¢â¬Å"An Aston Martin V12 Vanquish. Ã¢â¬ IÃ¢â¬â¢ve never seen the movie again, but that car, and the feeling I had when I saw it has stayed with me. A few minutes ago, when I went to YouTube and did a search for the Ã¢â¬Å"007 ice chaseÃ¢â¬ I eventually got the right clip; the one that gave me that feeling of excitement. I was surprised, and a little disappointed that I didnÃ¢â¬â¢t get the same feeling. Actually, IÃ¢â¬â¢m thinking of changing my dream car now, because I donÃ¢â¬â¢t think itÃ¢â¬â¢s quite as attractive as I remembered it being. This raises a question that I didnÃ¢â¬â¢t see research done on in the article: What are the benefits of product placement in an international film vs. an international commercial. IÃ¢â¬â¢ve seen some pretty in-depth, action-packed car commercials, but none of them have managed to persuade me to let go of my first dream car, the Aston Martin. Why is that? Is it because there isnÃ¢â¬â¢t enough time for a commercial to spark that kind of height of emotion in me? Or maybe because I view commercials as being annoying (except for Super Bowl commercials; those I like because it gives me something to look forward to during the game). Maybe itÃ¢â¬â¢s just the whole experience of being in a movie theater, with that special someone, and being surrounded by loud Ã¢â¬Å"Vrooms! Ã¢â¬ , and hearing othersÃ¢â¬â¢ reactions to the movie that just canÃ¢â¬â¢t be captured by watching a commercial. I donÃ¢â¬â¢t know, but I think these researcher guys are onto something! What I DidnÃ¢â¬â¢t Like Like I said before, I would have liked for them to compare the effect of international commercials and the effect of international films because maybe there is a way to get create enough emotion in a short 120 second commercial if itÃ¢â¬â¢s in a language not native to the viewers. I would also like to know about the similarities and differences between the effectiveness of product placement in an international film and one that is native if there are any. Question According to Khalbous and Maazaul, high scores of recall of the products placed in the James Bond film were obtained for what reasons? How to cite Statistical Literature Review and Critique of Empirical Article, Essays
Friday, May 1, 2020
Albert Einstein Essay Hook Albert EinsteinAlbert Einstein was an important person who changed the world of science. People referred to him as a genius, and as one of the smartest people in theworld. Einstein devoted himself to solving the mysteries of the world, and hechanged the way science is looked at today. Albert Einstein was born on March 14, 1879, in Ulm, Germany.Albertsspeech was late in development; he didnt start talking until he was about three. Since he started talking late, his parents thought he was retarded. Hisexplanation was that he consciously skipped baby babbling, waiting until hecould speak in complete sentences(Brian 1). Einstein had a very bad temper whenhe was young; he got mad and hit his sister Maja in the head with a garden hoeand cracked her skull. When he was in school, his teachers thought he wasmentally retarded because he ignored whatever bored him and attacked anything hehad interest in. Einstein was twenty-one years old when he got married. His marriagealmost didnt take place because Mileva, his fiance, thought he had an affair. Einstein decided to go to America to tell other scientists about histheory of relativity. He brought his wife and several freinds with him. Whenthey got there, they were stormed with reporters and camera-men who wanted toknow about his theories. He went around to different areas and gave speechesand lectures. When he appeared at Union Station to lecture, there was almost ariot because so many people wanted to see him. Einsteins most famous theory was the theory of relativity. Einsteinstarted his theory of relativity at the age of sixteen (Encyclopedia 511). Hereceived the Nobel prize for his famous theory. Another famous scientifictheory he discovered was E=MC2 (energy equals mass times the speed of lightsquared). That theory made the atomic bomb possible. At dawn on July 16, theatomic structure of the world was revealed when Einsteins famous equation E=MC2came to life with a bang(Brian 344). He was famous for his philosophies too. besides the theory of relativity, he discovered the theory of motion. Themotions of bodies included in a given (vehicle) are the same among themselveswhether that (vehicle) is at rest or in uniform motion (Hoffman 63). WhenEinstein was a kid, he devoted himself to solving the mysteries of the world. On April 18, 1955, Einstein died in his sleep. On his desk lay his lastcomplete statement, written to honor Isreali Independence day. It read in part:What I seek to accomplish is simply to serve with my feeble capacity truth andjustice at the risk of pleasing noone. (Encyclopedia 513). Albert Einstein was smart as a child, but no one understood him, and hewas punished for it. Albert Einstein discovered the theories of relativity, andmotion as well as the atomic bomb. Einstein was one of the most important peoplein science, and he dedicated his life to changing the world. Works CitedBrian, Dennis. Einstein a Life. New York: John Whiley and Sons,Inc., 1996. Einstein, Albert. Encyclopedia Britannica. Vol.6. 15thedition. Hoffmann, Banesh. Albert Einstein Creator and Rebel. NewYork: Penguin Books, 1972.
Saturday, March 21, 2020
Queen Hatshepsut Hatshepsut was the first female ruler who ever ruled in all the history of the world. She was the most remarkable women that influenced history as a whole as well as Egypt itself. She was the first female pharaoh who ever ruled Egypt. Hatshepsut came to be by her parents TuthmoseI and Aahmes. She had two brothers who died prematurely and she was the favorite child. Unfortunately her two brothers both died. Since she was the only child left, she would become heir to the throne when her father dies. Hatshepsut's family tree made it easier to understand and it is a bit complex. It starts with Hatshepsut's parents' parents. Senseneb was married to AmenhotepI and had Tuthmose I, but Amenhotep I, also had a child with Aahotpou II and they had Aahmes, who Tuthmose I married. Tuthmose I and Aahmes had three children. They had two sons named Ouazmosou and Amenmosou who both died prematurely. Their third child was none other than Hatshepsut. Her father, Tuthmose I had a son with a commoner named Moutnofrit, their son was named Tuthmose II. Hatshepsut and her half-brother Tuthmose II were married. There is more to this family tree that I will discuss later. When Hatshepsut's father died they became the new rulers of Egypt. Tuthmose I died in 1512 and it became Tuthmose II and Hatshepsut's turn to rule. Tuthmose II was the one who was to gain the throne, but it was said that for the few years of his reign, Hatshepsut was doing most of the decision making. Hatshepsut had a child but it was very likely that it was her lovers, Senmut. But also Tuthmose II had a son with a commoner whose name was Isis. Their son was named Tuthmose III. Tuthmose II was pharaoh for only three or four years. Archeologists found some markings on the surface of his mummy that indicate that he had died of skin disease. His son with Isis, Tuthmose III, was too young so Hatshepsut was the person chosen to rule since Tuthmose III worshipped as a priest of the god Amon. My opinion is that the only reason she was able to become queen was because she was just serving as his regent. That is what most people wanted because this was the last thing that they would have to deal with, a female queen or king. But she was not at a person to just sit there and wait for the young TuthmoseIII to be old enough to become king. (web page:" ") She was his regent for a short period of time, but around 1503 she demanded herself to become crowned pharaoh. She took s royal name that is only to be used by kings. She used the full "pharaonic regalia," even the fake beard and all, these things are only to be used by pharaohs. A major part of her successful reign was her loyal and influential officials, they had control over the most important parts of her government. (web page: " ") A man named Edouard Naville believed he deciphered Hatshepsut's whole name. He said it consisted of four parts. The first one was "standard" name, "she who is rich, powerful through her'ka's, her doubles. The second, nebti, is the pharaoh's rule over both East and West. Her third name was her "Horus" name, Horus names are the names that only pharaoh's can have. Hers reads as "The divine one in her risings." And her last name uses two cartouches, Kamara which means the "true double of Ra." And "Hatshepsut." (web page: HATCART.HTML) The name that was written on her seal was "the Horus, mighty by his Kas, the lord of East and West abounding in years, the good goddess, the pious lady, the golden falcon, divine in her rings, the king of Upper and Lower Egypt, Kamara, the daughter of Ra, Khnumit Amon, Hatshepsut."(web page:" ") Before Hatshepsut became pharaoh she was always a female, but as she was crowned she transformed into the appearance of a man. She wore the same outfit as the former pharaohs. Even in her "great seal" she was referred to as a man, various information states the reason for this is either the artists or scribes were wrong, it was too hard in Egyptian written language or Egyptians could not have a female being a pharaoh, so Hatshepsut was referred to as male and female. (web page: HATSHEPSUT.HTML, encyclopidia) Hatshepsut was very productive as queen.
Thursday, March 5, 2020
5 Usage Errors 5 Usage Errors 5 Usage Errors By Mark Nichol Careless or uninformed writers are at risk of using the wrong word for the job. Here are five examples of such mistakes by professional writers, with discussions and corrections: 1. Ã¢â¬Å"The idea that an economically struggling country of 24 million could submit a technically superior country that occupies 3.79 million square miles is preposterous.Ã¢â¬ This sentence offers two usage errors for the price of one. First, the party that does the submitting is the loser, not the victor; the writer perhaps confused submit with subdue. Second, technically means Ã¢â¬Å"in a technical mannerÃ¢â¬ ; the larger country is technologically superior. HereÃ¢â¬â¢s the revision: Ã¢â¬Å"The idea that an economically struggling country of 24 million could subdue a technologically superior country that occupies 3.79 million square miles is preposterous.Ã¢â¬ 2. Ã¢â¬Å"But if youÃ¢â¬â¢re awaiting the demise of local housing prices, you may be waiting a long time.Ã¢â¬ The reader is presumably not waiting for local housing prices to die, but thatÃ¢â¬â¢s what this sentence says. The writer should have used decline in place of demise (Ã¢â¬Å"But if youÃ¢â¬â¢re awaiting the decline of local housing prices, you may be waiting a long timeÃ¢â¬ ) or should revise the sentence: Ã¢â¬Å"But if youÃ¢â¬â¢re waiting for local housing prices to decrease, you may be waiting a long time.Ã¢â¬ 3. Ã¢â¬Å"The recovered bodies were kept in rows on the premise of a nearby school.Ã¢â¬ Premise is almost correct, but the word means Ã¢â¬Å"a proposition or presupposition,Ã¢â¬ or Ã¢â¬Å"an explanation.Ã¢â¬ The writer should have used the plural form of the word, which, in addition to referring to more than one of the preceding items, denotes a building or part of a building and, often, the land on which it is located. (This sense derives from the fact that the real estateÃ¢â¬â¢s characteristics are explained in the premises of a deed.) The sentence should read, Ã¢â¬Å"The recovered bodies were kept in rows on the premises of a nearby school.Ã¢â¬ 4. Ã¢â¬Å"He was considered a shoe-in for the position.Ã¢â¬ This sentence includes a homophonic error in which the erroneous term shoe-in is, with some justification, confused for shoo-in, because writers might believe that the image of wedging oneÃ¢â¬â¢s shoe between a doorway and a door to ensure entry is reasonably analogous to having an advantage. But the sentence should read, Ã¢â¬Å"He was considered a shoo-in for the position.Ã¢â¬ 5. Ã¢â¬Å"EastwoodÃ¢â¬â¢s conversation with an empty chair on stage begs the question: Will his latest film also be playing to empty seats when it debuts later this month?Ã¢â¬ The primary error here is the common misuse of the phrase Ã¢â¬Å"beg(s) the question,Ã¢â¬ which refers to a fallacious argument in which an assumption being argued is used to prove itself (as in, for example, Ã¢â¬Å"ItÃ¢â¬â¢s very cold because itÃ¢â¬â¢s below freezingÃ¢â¬ ), when the writer means simply Ã¢â¬Å"invites the question.Ã¢â¬ But this slight revision preserves syntax typical in valid begging-the-question arguments. The sentence can simply be restated Ã¢â¬Å"EastwoodÃ¢â¬â¢s conversation with an empty chair on stage invites us to ask whether his latest film will also be playing to empty seats when it debuts later this month.Ã¢â¬ If the original sentence structure is retained, the colon should be omitted a colon brings a sentence to a temporary halt, which is wrong for this sentence format and the question placed in quotation marks to delineate it: Ã¢â¬Å"EastwoodÃ¢â¬â¢s conversation with an empty chair on stage begs the question Ã¢â¬ËWill his latest film also be playing to empty seats when it debuts later this month?Ã¢â¬â¢Ã¢â¬ Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowEmail EtiquetteUlterior and Alterior
Tuesday, February 18, 2020
DQ1JPart1 and DQ2 Bridget - Essay Example Documentation is very important because it provides a way to keep a written or computerized record of the work performed by the workers. Ã¢â¬Å"Documentation justifies employment actions, from recruitment and selection to resignation, retirement or terminationÃ¢â¬ (Mayhew, 2012). The manager is responsible for the performance of his subordinates. A system that allows the employees to rate themselves is a great idea. Such a system can inspire motivated employees to achieve a higher level of performance. A potential problem of self-evaluation is employees exaggerating their level of performance (Bacal, 2012). Constructive criticism is an important element of any appraisal system. Employees have to be willing to listen to the opinions of others and accept that they may have deficiencies that must be improved. The use of training and development can enhance the skills and capabilities of the employees. Human resource professionals and managers must document their work. An example of a documentation process is the time cards that employees use when they punch into work. These cards must be saved in case there area any payroll issues associated with the payment to an employee. An industry in which proper documentation is imperative towards the ability of the professionals to provide a proper service is the medical industry (Nyu,